23Sep2009
NFRA Announces June Dairy Month Penguin Awards
Harrisburg, PA””The National Frozen & Refrigerated Foods Association (NFRA) and its members produced sales of mammoth proportions in the dairy aisles during the 7th annual June Dairy Month promotion. Partnering with the Twentieth Century Fox movie, Ice Age: Dawn of the Dinosaurs, the “Dairy”¦Healthy for the Whole Herd” theme encouraged consumers to routinely shop for the whole family in the refrigerated aisles.
The best merchandising efforts supporting the June Dairy Month/Ice Age: Dawn of the Dinosaurs collaboration were recognized by NFRA with 35 Gold and 37 Silver Penguin Awards in 12 different retail categories. Nine recipients were honored with the distinguished Amber Penguin Award, signifying a company has won three consecutive Gold awards in the same category.
These notable Amber winners were Merchants Distributors Inc. in the Corporate Wholesaler division, Sargento Foods in the Manufacturer category, Eglin Commissary – assisted by General Mills – in the Military Commissary Best Endcap Display group, Acosta Sales & Marketing in the Retail Sales Agent division, and Wegmans #17 for Retail Supermarket Overall Store Promotion. Also, in the Retail Chain over 50 Stores category, three Amber Penguin winners were acknowledged: Safeway Inc., Publix Super Markets and Winn-Dixie Stores. (A complete listing of all winners can be viewed here.)
Winning entries embodied the Golden Penguin qualifications of excellence – representing dedication, innovation, and success in the promotion of refrigerated foods. These Gold award winners will be recognized at the industry-wide Grand Awards Reception & Banquet on October 20, 2009 during the National Frozen & Refrigerated Foods Convention in Washington, DC.
Along with 17 June Dairy Month sponsors, NFRA increased awareness by distributing a two-page FSI with manufacturer coupons to over 21 million consumers in June. Many point of sale materials featuring both the Ice Age: Dawn of the Dinosaurs characters and NFRA’s Cool · Tasty · Wholesome””Refrigerated Foods campaign logo were offered to contestants to promote refrigerated foods year-round. Members were also encouraged to support the Dairy”¦Healthy for the Whole Herd $10,000 online Sweepstakes on www.EasyHomeMeals.com, to increase consumer excitement towards this NFRA promotion.
NFRA is a non-profit trade association representing all segments of the frozen and refrigerated foods industry. Headquartered in Harrisburg, PA, NFRA is the sponsor of March National Frozen Food Month, June Dairy Month, June/July Ice Cream & Novelties promotion, and October Cool Food for Kids educational outreach program. NFRA holds the annual National Frozen & Refrigerated Foods Convention in October.
