26Oct2009

Gold’n Plump Debuts New Deli Options for Chicken

Gold’n Plump Poultry (www.goldnplump.com), Saint Cloud, Minn., expanded its deli options in September with versatile cuts of fresh chicken. These include: marinated butterfly whole chicken, split whole chicken and quartered chicken. The new items are geared to attract busy, health-conscious consumers now eating and entertaining more at home.

Due to the economic downturn, 85% of consumers eat at home more often, according to a Techmonic survey. And the International Dairy-Deli-Bakery Association reports that consumers prefer retail delis to restaurants when considering convenience, pricing, freshness and healthful options.

To support the program, Gold’n Plump is offering in-store promotional materials and a universal label as well as the chance to purchase a customized wire basket to hold the new cuts in rotisserie ovens.

“The marinated whole butterfly chickens allows the deli to stuff the product with potatoes, rice, veggies or stuffing,” says Sara Danforth, product manager – new products. “The split and quartered chicken gives the deli flexibility in that they can sell the pieces with a side item (jo-jo’s, mashed potatoes, vegetables) as a meal. With the quartered chicken, the deli can also just sell white or dark pieces for consumers who might not want both dark and white meat.”