11Mar2010
IDDBA’s Show & Sell Center Part of June 6-8 Show
The International Dairy-Deli-Bakery Association (IDDBA), Madison, Wis., will feature the Show & Sell Center Merchandising Pavilion at Dairy-Deli-Bake 2010. A highlight of the annual seminar and expo for over twenty years, the Show and Sell Center is a 10,000 sq. ft. model store filled with selling ideas and world class-displays created by our team of merchandisers. The show will be held June 6-8 in Houston, TX.
Teach an employee, tell a customer, and tap into profits. “Teach and Tell“ works with customers and employees. If you teach them about your products, your business, and your philosophy, they’ll tell others. It’s that simple. Whether you call it Show & Sell or Teach & Tell depends on the audience: customers or employees. But they both offer back-to-back benefits. If you add “involving” to teaching and telling, you achieve commitment. Ben Franklin said, “Tell me and I forget. Teach me and I remember. Involve me and I learn.”
The IDDBA’s Show & Sell Center is an idea center that focuses on four areas: meals, deli, cheese, and bakery. It’s put together by volunteers who seek new ideas and concepts that will help you sell more product. Our team creates merchandising programs that teach retailers how to use these concepts to sell more products and satisfy customers. We teach by example. From how-to instructions, to idea sheets, to photos of finished products, we’re there to show you how to do it yourself.
Retail buyers and merchandisers constantly search out new ideas, new products, and new trends. Immediate and actionable are the watch words. That’s why we encourage attendees to bring their cameras and also why we provide a Photo CD of the best ideas after the show. The combination of creative merchandising displays, the planned themes, and the take-home Resource Book and handouts deliver a visual blueprint for creating strong, customer-oriented displays that sell product.
Consumers choose the store to shop, the products they buy, the meals they cook (or don’t cook), and the money they spend. We can help consumers make good choices by sharing what we learn with them.
FREE PHOTO CD. If you stop by the Show & Sell Center, you can sign up for a FREE photo CD that highlights the exciting displays and merchandising ideas. It’s FREE, but you have to sign up in person.
Be sure to check out the Show & Sell Center at IDDBA’s Dairy-Deli-Bake Seminar and Expo. For more show info go to www.iddba.org.
Information on IDDBA’s research, education, and other industry activities is also available on its Web site, www.iddba.org, or by calling 608.310.5000. Now in its 46th year, IDDBA specializes in promoting the dairy, deli, cheese, and bakery industries. Member companies enjoy many benefits and services including the annual seminar and expo, leading-edge research, video and computer-based training programs, management tools, an annual trends report, and a member directory of key industry contacts.
