07Apr2010
Feliz Cumpleanos, Jose Ole!
Jose Ole is turning 10, so it is celebrating with a huge year-long promotion and charitable campaign benefiting the Children’s Miracle Network hospitals nationwide,
ONTARIO, Calif., April 6, 2010 – José Olé®, the leading brand of premium quality frozen Mexican food, is turning its 10th Anniversary into the biggest celebration in its history with a multi-faceted promotional and charitable effort. The company has kicked off a year-long integrated campaign – “Come Join the Party!” – that pulls out all the stops to create major, much-needed fun for consumers in 2010, while underscoring the key brand attribute: José Olé® makes any meal a fiesta! At the same time, the company is partnering with, celebrating and supporting the work of the 170 Children’s Miracle Network® hospitals nationwide. Based in Ontario, Calif., José Olé® is a division of Windsor Foods. (www.joseole.com).
“Come Join the Party!” invites consumers to engage with José Olé® in two exciting giveaways – one for a chance to win one of 46 weekly $500 “Party Prize Packages,” and one for a $20,000 “Party of Your Dreams” Grand Prize. For every eligible online entry into each sweepstakes at www.joseole.com, José Olé® is contributing $1 to Children’s Miracle Network®, up to $170,000.
The donation will be divided equally among the 170 Children’s Miracle Network® hospitals across the country, with the goal of helping to “celebrate miracles” for the patients at each of these facilities. Consumers are encouraged to enter the sweepstakes weekly to increase their chances to win, and help reach the maximum contribution goal for Children’s Miracle Network®.
“José Olé® is a brand that is all about the fun that our delicious and convenient restaurant quality foods bring to any snack, meal or get-together,” said Rob Berry, Marketing Director, José Olé®. “When we launched the José Olé® brand 10 years ago, we promised to “˜change the face of frozen Mexican food’ by creating a new gold standard in flavor and quality. We are proud to join with friends – old and new – to celebrate 10 successful years pleasing Mexican food lovers who “Taste the Fiesta®.”
“More important,” said Berry, “We’re thrilled to be helping Children’s Miracle Network® to create even more miracles for the kids they care for! That’s the best cause for celebration!”
“Come Join the Party!” is the largest promotion ever undertaken by José Olé® and is significant in its scope within the frozen Mexican food category. According to the company, the magnitude of the prize winnings is unequalled in this category, as is the real, continued dialog that the brand is engaging in with its consumers.
Weekly $500 “Party Prize Packages” not only include free José Olé® coupons, but gift cards from major national retailers to be used for party food, music and decorations – “Everything you need to get the party started!” according to José Olé®. The grand prize also engages consumers in a conversation by asking them to elaborate on the “Party of Their Dreams” “” and then will provide one lucky winner with a check for $20,000 to create their personalized experience. Fantasy meets reality!
The company is distributing more than 200 million trial coupons throughout the campaign to help consumers make this “party” a reality – online, in-store and via a number of national Sunday Freestanding Inserts (FSI’s). José Olé® is also spreading the party message to millions of frozen Mexican snack-lovers right in the freezer aisle in thousands of major retail grocery stores across the country
For this blowout party, José Olé® has totally revamped its website with festive new graphics and exciting party-related, value-added content – daily reasons to celebrate, featured monthly recipes, polls and much more.
José Olé® has also established its social media presence on Facebook and Twitter, where participants are connecting with “Come Join the Party!” activities, tracking progress toward the Children’s Miracle Network® contribution goal, finding out about special offers, getting the José Olé® Recipe of the Month, hearing about the party dreams of consumers across the nation and, of course, seeing whether they have become lucky Weekly $500 Party Prize Package winners.
Children’s Miracle Network® generates funds and awareness programs in partnership with and for the benefit of member hospitals/foundations and the children they serve. Donations to Children’s Miracle Network® create miracles by funding medical care, research and education that saves and improves the lives of 17 million children each year.
José Ole®’s “Come Join the Party!” promotion runs now through December 5, 2010. For further information, sweepstakes entries, party ideas, coupons and recipes, visit www.joseole.com.
