News & Archives // 2010
10Oct2010
How To Run Great Demos
A good demo can build sales and product awareness while improving the customer’s shopping experience. A bad demo is a waste of time and money. But an ugly one? Well, ...
10Oct2010
Virtual Shopping Wins For Nestle
When Nestlé wanted to revitalize the slow-growth U.S. ice cream category, it came up with the notion of ice cream cups. After all, cups offer consumers convenience/ portability, portion control, and ...
10Oct2010
Finding Truth
It seems the entire world is into SKU rationalization of one sort or another. Fewer items in the stores, fewer politicians you can trust, even fewer species on the planet. Do ...
