frozen and dairy BUYER

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16Nov2010

Cool Trends on In-Store Apps for Merchandising

Here’s a link to an AdAge story about use of Foursquare and Checkpoints in the frozen food aisle. Good reading.

A tip of the hat to my old pal Gene Welka, who told me about this during the PLMA show in Chicago. 

http://m.adage.com/article?articleSection=digital&articleSectionName=Digital&articleid=http%3A%2F%2Fadage.com%2Fdigital%2Farticle%3Farticle_id%3D147100

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