23Feb2011
Aunt Jemima Launches Social Video Series
Employees in Jackson, Tenn., plant are stars of the show. Facebook site offers coupons, recipes and more.
Aunt Jemima Frozen Breakfasts has launched the first of a three-part social video series starring employees in Jackson, Tennessee, who help get pancakes on the plates of millions of Americans. By pulling the curtain back on the team’s unique “just like homemade” process, these videos tell the story of how every batch of Aunt Jemima frozen pancakes, waffles and French toast are made with the same mixing, pouring, bubbling and flipping – as if they were made at home.
“We want to tell families everywhere about the way we make breakfast by highlighting the committed employees in Tennessee behind our “˜just like homemade’ process,” said Andy Reichgut, Vice President of Marketing, Pinnacle Foods, Mountain Lakes, N.J., explained. “Our pancakes, waffles and French toast taste just as good as if you made them at home because we make it the same way – our kitchen is just bigger. We use real eggs, milk, flour and sugar, pour batter on a hot cast iron griddle, wait until the pancakes bubble around the edge then flip them to fluffy perfection.”
Coupons, Recipes and More
Visit the Aunt Jemima Frozen Breakfast Facebook page (www.facebook.com/AuntJemimaFrozenBreakfast) to get a behind-the-scenes look at how the team makes pancakes, waffles and French toast each day, plus hear personal stories from our team of breakfast experts. Facebook fans can also unlock a coupon for free breakfast and get new breakfast recipe ideas.
Pancake Purveyors
Via director Kevin Arbouet, brand ambassadors (and plant employees) Jennifer Franklin, Charley Schumaker and Susie Tomlinson share their own stories (informed by decades of pancake experience) live from the line in Jackson.
The stars were chosen through a plant-wide contest, which asked employees to nominate themselves and/or their peers to be the faces and voices of Aunt Jemima Frozen Breakfast. The three quickly rose to the top for their enthusiasm, dedication and shining personalities. Throughout the year, consumers will see the trio at events and can read about what they’re cooking up via the Facebook page.
About the winners
“¢ Jennifer Franklin
“¢ Twenty-five year pancake veteran, Franklin sums up the reason she wanted to be a part of the effort by saying, “I like what I’m doing, what I’m smelling and what I’m eating – we are committed to making good, wholesome breakfasts. I’m not going to make something that I wouldn’t feed my family.”
“¢ Charley Schumaker
“¢ Married father of two, Schumaker manages the ingredient mix and has been at the Jackson plant for five years. He says he’s a part of the campaign because, “I want to show people exactly how the pancakes and waffles are made. The fact that they are mixed, poured and flipped on cast iron griddles and cast iron waffle irons will really surprise folks.”
“¢ Susie Tomlinson
“¢ Proud grandmother to seven grandchildren, Tomlinson has been a member of the Aunt Jemima frozen breakfast team for 34 years. She says of her work, “We take great pride in our jobs, always put safety first and are all committed to making great food”¦we at our Jackson plant put a personal touch in helping produce these pancakes – just like how our moms would make them.”
