07Jun2011
PLMA Show to Have Hispanic Product Pavilion
PLMA’s Viva Latino pavilion puts the accent on store brands that speak to Hispanic shoppers
NEW YORK ― With Americans of Latino or Hispanic origin surpassing 50 million in the latest U.S. census, PLMA is announcing the introduction of a new VIVA LATINO pavilion to showcase store brand products, manufacturers, and retailers who are targeting this red-hot consumer demographic. The pavilion will be presented at PLMA’s 2011 Private Label Trade Show, November 13-15, in Chicago.
Roughly 1 out of every 6 Americans today is Latino or Hispanic, the Census Bureau reported in March. Latino-Hispanic population grew by 43% over the past decade and accounted for more than half of the total U.S. population growth since 2000.
“What’s more, Latino and Hispanic consumers are spreading more widely across the U.S. and not limited to the regions with long-established communities such as California, Texas, Florida and New York,” says PLMA President Brian Sharoff, taking note of the fact that “their overall numbers more than doubled in Kentucky, Alabama, Mississippi, Arkansas, South Carolina and North Carolina, since the 2000 census.”
PLMA’s VIVA LATINO pavilion will highlight store brands that reflect Latino and Hispanic traditions, tastes and preferences – including products with Spanish and dual-language packaging and products that can cross ethnic lines to appeal to mainstream shoppers as well. In addition, the latest market research and product trends will be addressed in a series of special seminars and workshops.
Increasingly, these products are proving their value in the store brand assortments of today’s retailers. Major retail chains like H-E-B, Publix, Kroger, Food Lion, Food 4 Less, Nash Finch and Stop & Shop are creating new market strategies to address the growth opportunities; while regional supermarkets like Fiesta, Vallarta and Sedano’s are also looking to extend their reach and better serve the expanding Latino and Hispanic markets.
The 2011 PLMA show will be held at Chicago’s Rosemont Convention Center. With more than 2,000 exhibit booths from leading manufacturers of private label goods across virtually all food and non-food product categories, the annual PLMA show is the industry’s largest and most dynamic marketplace devoted entirely to store brands.
It was over a decade ago that PLMA first called attention to opportunities for store brands that address the growing Latino and Hispanic markets with a special pavilion at their private label trade show in 1999.
More than 4,500 visitors attend the show each year, including buyers and executives from the leading U.S. supermarkets, drug chains, mass merchandisers, wholesale clubs, convenience and specialty retailers, in addition to wholesalers, brokers, importers, exporters, and suppliers of ingredients, services, research, consulting and more.
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