19Oct2011

You Can’t Brand ‘Krishna Milk’ in India

In our never-ending search for frozen and dairy news worldwide, we came across a story on the Hindu Business Line, out of New Delhi, today.
The Delhi High Court ruled that no firm can claim exclusive rights over use of Lord Krishna’s name to brand its milk and other dairy products. Bhole Baba Milk Food Industries Ltd, had tried to claim the exclusive right over the word ‘Krishna’ to name its dairy products.
“It is common knowledge that Lord Krishna, as a child, was known for his love of milk and butter and thus, Lord Krishna is closely linked with milk and butter and this would certainly dilute a proprietary claim projected by any person in relation to Krishna with dairy products,” the court said.
We’re not making this up.