08Nov2011

Superior Foods Names Weaver to Direct Fruit Products Sales/Marketing

Superior Foods Companies, Watsonville, Calif., has named Stephani Weaver Director of Sales & Marketing, Fruit Products.

Stephani will leverage her 30+ years of experience and understanding of both customer needs and supplier capabilities to expand the company’s business in the frozen fruit category, focusing on new concepts, innovative market strategies, and value-added blends. Previously, she held sales and marketing positions at Golden West Foods/Gilroy Foods, Dalgety Foods, New West Foods, Frozsun Foods and Sunopta.

“For many years, I’ve admired Stephani’s tenacity, drive and her ability to develop new business opportunities for customers and manufacturers throughout the world. By bringing her on board with Superior Foods Companies, I’m confident she will successfully lead the company’s efforts in this growing sector,” says David Moore, President and CEO of Superior Foods.

Marco Cruz, President of Superior Foods International adds “Without question, Stephani has been a leader in the frozen fruit industry, is well-respected across retail and food service customers, as well as ingredient buyers, and her experience and expertise is well matched with our existing global business and future growth potential.”

“I’m delighted by the opportunity to join the Superior Foods Companies team of professionals. Because the company has a physical presence and strategic partnerships in North America, Central & South America, Europe, and China, coupled with uncompromising quality assurance and food safety, I look forward to expanding our frozen fruit business,” says Weaver.

Superior Foods and Superior Foods International companies are leading global suppliers to the retail and foodservice private brand marketplace, and they supply ingredients to the food manufacturing industry. The Superior Foods companies employ 600 people worldwide, have business operations and strategic partnerships in over 20 countries on four continents, with over 400 different products, including seasoned, sauced, protein-added and ingredient items.