11Jan2012
Cedarlane Debuts in Ontario Whole Foods
Carson, CA (1/11/12) – Cedarlane® Natural Foods, Inc., a leading natural and organic frozen food company popular in the United States and Canada, is bringing a select line of natural frozen food products to three Ontario Whole Foods Market® stores. Cedarlane will debut in the world’s largest retailer of natural and organic foods with seven microwavable vegetarian options and four innovative egg white omelettes.
“After careful consideration of Cedarlane’s product line, it was clear these products met our quality standards,” said John Hopperton, Metro Grocery Buyer for Whole Foods Market in Ontario. “We are very excited about offering Cedarlane’s delicious and healthy selections to our customers.”
“With our complementary health and quality guidelines, Cedarlane products are a natural fit for the Ontario Market,” said Cedarlane Founder and President Robert Atallah. “We are thrilled to be able to offer health-conscious Canadians a fresh variety of healthy, great-tasting and convenient options.”
By the end of the year, a menu of natural, tasty and quick-to-prepare Cedarlane items will be available in all three Ontario stores: Mississauga, Oakville, and Toronto. The items available include:
Cedarlane vegetarian entrees, burritos & wraps
Burrito Grande with Chile Verde Sauce
Three-Layer Enchilada Pie
Low Fat Garden Vegetable Enchiladas
Low Fat Garden Vegetable Lasagna
Eggplant Parmesan
Low Fat Beans, Rice & Cheese Style Burrito
Low Fat Couscous & Vegetables Veggie Wraps
Cedarlane gluten-free, egg white omelettes
Spinach Mushroom Egg White Omelette
Green Chile Egg White Omelette
Broccoli Cheddar Egg White Omelette
Garden Vegetable & Mozzarella Egg White Omelete
Each entrée is flash frozen to preserve the quality, fresh taste, and comes in at 300 calories or less. Two particularly notable items on the menu include Cedarlane’s new all-natural frozen Garden Vegetable & Mozzarella Egg White Omelette, which was recently awarded the 2012 Grocery Headquarters Selling Wellness Trailblazer Award; and the Low Fat Beans, Rice & Cheese Style Burrito was recently named a 2011 Grand Prize Winner by Cooking Light Magazine in their search for the tastiest frozen burritos in supermarkets. Also notable, Cedarlane’s egg white omelettes were the first product line of egg white omelettes available in the frozen foods market.
Cedarlane, which offers an expanded variety of natural frozen food products at select grocery and natural food stores throughout the U.S. and Canada, including Safeway, Kroger and Publix, was recognized in 2009 as the “Best Natural Frozen Entrees” product line by the World Taste Championship presented by the American Masters of Taste. Many of the company’s frozen foods have earned the Quality Assurance International (QAI) organic certification (www.cedarlanefoods.com/goodfood.htm).
To learn more about Cedarlane Natural Foods, please visit www.cedarlanefoods.com. For interviews with Cedarlane Founder and President Robert Atallah, please call the contacts listed at the bottom of this press release.
About Cedarlane® Natural Foods, Inc.
Founded in 1981 by Robert Atallah, Cedarlane® Natural Foods, Inc. is a leading supplier of natural and organic frozen and fresh foods. Cedarlane® serves up a wide variety of award-winning natural, vegetarian, organic, low-fat, high-protein frozen food options from breakfast to dinner, appetizers to entrées. Many Cedarlane® frozen foods carry the new Quality Assurance International (QAI) organic certification. Cedarlane® foods are carried by natural foods stores and supermarkets throughout the U.S. and Canada, including Costco®, and the company offers a variety of vegetarian frozen foods, chicken entrées and burritos, egg white omelettes and breakfast burritos. Delicious dinner entrées, organic foods, low-fat entrees, appetizers, burritos, wraps and more are all part of the Cedarlane® family of products.
About Founder & President Robert Atallah
Since 1981, Robert Atallah has grown Cedarlane® Natural Foods, Inc. from a one-man business to a corporation with more than 500 employees, offering award-winning natural and organic frozen foods and fresh foods. A food pioneer in multiple respects and a prominent leader in the food category, Mr. Atallah was the first person to introduce commercial hummus to the American market.
About Whole Foods Market®
Founded in 1980 in Austin, Texas, Whole Foods Market (wholefoodsmarket.com, NASDAQ: WFM), is the leading natural and organic food retailer. As America’s first national certified organic grocer, Whole Foods Market was named “America’s Healthiest Grocery Store” by Health magazine. The company’s motto, “Whole Foods, Whole People, Whole Planet”™ captures its mission to ensure customer satisfaction and health, Team Member excellence and happiness, enhanced shareholder value, community support and environmental improvement. Thanks to the company’s more than 64,000 Team Members, Whole Foods Market has been ranked as one of the “100 Best Companies to Work For” in America by FORTUNE magazine for 14 consecutive years. In fiscal year 2011, the company had sales of more than $10 billion and currently has more than 315 stores in the United States, Canada and the United Kingdom.
