Warren Thayer and Paul Chapa were most recently the associate publishers of Refrigerated & Frozen Foods Retailer, where Warren was the editor and Paul was the sales director. They are the owners of CT Media Partners, which will publish Frozen & Dairy Buyer. The new company will also offer a website, innovative marketing solutions, and custom publishing.

Warren has written about the supermarket industry for more than 20 years and has appeared twice on CNN. He has been quoted or had stories cited by The New York Times, The Wall Street Journal and many other publications. His freelance articles have appeared in Business Week and other maga­zines, and he is a member of “The Brain Trust” on RetailWire.com. A frequent speaker at industry events, Warren is the former editor of Private Label Buyer (PLBuyer) and Frozen Food Age. He consults for leading consumer packaged goods companies and research firms. In his home town of Norwich, Vermont, he is the town meeting moderator and a volunteer firefighter.

Paul was in the Yellow Page publishing industry before joining Sosland Publishing in Kansas City, where he quickly led Meat & Poultry magazine from the No. 3 position to the dominant leader. In 2000, he joined Stagnito Commu­nications, where he worked with Warren on PL Buyer. Three years later, Paul and Warren teamed up on the launch of Refrigerated & Frozen Foods Retailer. They went up against Frozen Food Age, which had dominated the industry for more than 50 years before it ceased publishing last October. Paul’s unique selling style combines strong personal relationships with customers and a consultative approach where he helps advertis­ers increase their sales and profit­ability. You can often find Paul catching the wind on his Harley or playing the occasional gig with his band, SmokeRing.

Our nationwide circulation of 11,200 is more than enough to reach buyers and decision-influencers of frozen and dairy/deli/seafood at the headquarters level of all retail channels. (We also circulate to key logistics executives at leading retailers.) If someone says you need more names, ask to see their complete list and check for irrelevant titles, such as the CFO or general merchandise/HBC buyer. Given all the industry consolida­tion, it's hard to imagine there are more people you need to reach in frozen and dairy -- and we couldn’t tell you otherwise with a straight face. We've purchased lists, had vendors give us lists of all the buyers they work with, and been the grateful recipients of several association lists of members. We've merged and purged all these groups of names, along with the many retailers who have called, written or emailed requests for subscriptions since our first issue in August of 2009. We know our subscriber list is solid; what's more, advertisers tell us they get strong results.